I am delighted to announce that Jayne Fashions Ltd has been shortlisted in the Local champion in the Drapers Independents Awards 2018, the shortlist is made up from the top 20 small independent retailers chosen from over 4200 entries.

Drapers Independents Awards celebrate the most influential brands and highly respected independent retailers and reward those businesses that are changing the landscape of fashion.

The fashion industry’s best independents provide inspiration on so many levels. Offering some of the best customer service in the fashion industry, they know how to keep their customers happy – and keep them coming back.

I was chosen because I really understand my customers’ lifestyles and interests and combined with the fundraising activities for Amy Stockhill and the Sir Bobby Robson foundation (to name but a few) plus local community support and the organisation and management of special social events, plus doing home visits to support people with mobility issues giving colour and style consultation.

This year the quality of entries was better than ever so being shortlisted is a great achievement, I am so pleased!

The Drapers Independents Awards Luncheon will be taking place on Wednesday 12th September, so pop in to Jayne Fashions and wish me good luck.

  • Up to 70% off

    Last few items remain.


    Are you colour confused?
    Visit our little boutique in Sedgefield and as a fully qualified image consultant, we can take you through colours and styles that suit you. There is no obligation to buy and there is no pressure to use this offer, but we can offer free tea and coffee whilst you browse.

  • Lovely little clothes and accessories shop. Elena always happy to give advice and help. Not too expensive, would recommend a visit - especially at sale time!!

    Christine Wishart
    Shiny coat for sale in Durham

    SS!9 from Barbara Lebek

    Marble Cardigan coat for sale in Durham

    SS19 from Marble

    Meri Esca for sale in Durham

    New SS19 collection Meri Esca

  • Exclusive pieces competitively priced. And 5 star service!

    Hilary Dixon
    Pomodoro rain coat for sale in Durham

    Warm up...

    We still have a few Autumn/Winter collection items for sale at bargain prices.

    Pomodoro rain coat for sale in Durham

    Jewellery from Scotland

    All the way from Arran bay! Handmade, semi precious stones and crystals, plus sterling silver. Very special and unique pieces.

    Pomodoro rain coat for sale in Durham

    Bling it up

    Accessorise, accessorise, accessorise……

  • Yet again great style advice from the fabulous Elena - love my top and accent necklace!! Thank you again !! Xxxx

    Hilary Jarvis
  • Gorgeous little boutique that's definitely worth a visit!!
    Elena who owns the shop gives you a personal shopping experience from what colour to wear to what clothes would suit you. She stocks some amazing pieces that you wouldn't see anywhere else and the prices are reasonable too. Thank you Elena for bringing style to sedgefield ! X

    Viktoria Smith


    Elena Degnan of Jayne’s shop, and her models plus members of Slimming World held a Fashion Show on April 10th which was a huge success.

    A magnificent £700 was raised for the Sir Bobby Robson foundation.

    Thanks also to everyone who donated raffle prizes and to the audience who came along to enjoy the show and to make their contributions to the fundraising.